Our Process
ABOUT
Our focus is absolute.
Attain the highest possible value for your home in the fastest, feasible timeline while ensuring satisfaction on both
sides of the table. I will be your trusted partner and advisor, backed by the most successful boutique brokerage in the world.
1
We Invest in Your Listing
Every home we represent receives complimentary professional staging and premium marketing - because presentation matters. From curated furniture and décor to cinematic photography and video, we elevate your property to stand out in a crowded market.
Luxury Staging — Completely Covered.
2
Maximum Value, Minimum Stress
Selling your home should feel seamless. With data-driven pricing strategies, expert negotiation, and full-service guidance from start to finish, we make sure you achieve the best results without the overwhelm.
3
Your Home, Fully Showcased
We don’t just list homes - we launch them. Every property receives luxury-level exposure with targeted digital campaigns, global reach, and buyer connections that put your home in front of the right audience.
The Fastest & Easiest Way to Sell Your Property
Selling your home isn’t just about putting a sign on the lawn - it’s about creating impact, maximizing value, and standing out in a competitive market. Our team doesn't simply list homes - we invest in them. Every property we represent receives the highest level of service, ensuring it’s showcased at its absolute best.
Our Seller Advantage includes:
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Complimentary professional home staging – furniture, décor, and design tailored to highlight your home’s features and captivate buyers
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Luxury-level marketing for every home – high-end photography, cinematic video, floor plans, and targeted digital campaigns that reach local and international buyers
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Strategic pricing & positioning – guided by market analytics to generate strong demand and maximize value
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Access to our buyer network – connecting your property with motivated buyers and investors already working with us
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Expert negotiation – securing the strongest price and terms while protecting your interests
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A seamless selling process – from preparation to closing, we manage every detail with precision and care
What sets us apart? We don’t cut corners - we invest in our listings. By elevating presentation and delivering unmatched service, we ensure your home sells faster, stands out stronger, and achieves its full potential.
THE SALE
LEAD GENERATION
Finding the buyers
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Our team doesn't wait for buyers to come to us. We go to them. By leveraging technology to capture prospective buyers, we identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.
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Its all about who we know. The Agency's wealth intelligence software discovers buyers based on a properties attributes.
WEALTH MAPPING
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Its all about who we know. The Agency's wealth intelligence software discovers buyers based on a property's attributes. We can search by location, hobbies, interests, business alliances - virtually anything it takes to target prime prospects. It then provides multiple ways to connect with those buyers. Tech with a human connection. The way of the future.
PRINT & DIGITAL ADVERTISING
My Method: Tell a story to the people who are most likely to buy the house.
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Our in-house media team makes it fast to place effective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficiency. We use this to place smart print ads in the publications that resonate best with our likely buyers. Finally, our relationship with the leading real estate advertising team at RealForce allows me to ensure your curated placement with intentional targeting.
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Whether digital or print advertising our campaigns provide maximum exposure and ensure our listings Stan out from the crowd.
Fitting in was never The Agency's style.
PROSPECTIVE BUYERS
Targeted, thoughtful, strategic.
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We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today's buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.
EMAIL STRATEGY
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Deploy a series of targeted “Just Listed” eblasts to my databases, which include brokers, active clients and trusted referral networks.
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Reach brokers who have had recent transactions in the area and comparable price points.
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Target brokers who service our feeder markets. Reach potential buyers from our network of in-market contacts.
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Contact previous clients active in my referral network.
SOCIAL MEDIA STRATEGY
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In addition to leveraging The Agency's regional social media channels, I'll work to gain exposure on The Agency’s global account, leveraging our position as one of the most-followed brokerages in the world to put your listing centerstage. Based on your target buyer, I'll determine the proper platform, tactic and timing to showcase your home, creating exceptional content around your property and strategically sharing it in accordance with industry best practices.
